How Often Should I Update My Website?

Your website is often the first impression people have of your business. But just launching a site and leaving it untouched isn’t enough. The digital world moves fast—and if your website doesn’t keep up, it can cost you visitors, leads, and credibility.

For minor content updates such as your service descriptions, prices or contact details, these should be updated monthly. This is so that your content stays accurate and relevant. In addition, blog content and current projects should be updated monthly. The frequent changes of these items signify to search engines that you’re a trustworthy and that your business is active.

It's important to consider the security of your website. It’s recommended that security and technical updates occur weekly or monthly. This includes making sure your content management system (e.g. WordPress) and plugins are up to date.

SEO and website performance audits should be done every 6-12 months. At these audits it’s beneficial to analyse pages that are and aren’t of interest to your audience. This can be performed through observing key metrics such as page load speeds, bounce rates, mobile performance vs desktop performance and conversion paths (contact forms). Necessary changes can then be made to further improve these metrics.

After every 2-3 years the relevancy of your website needs to be considered. A site that may have been relevant 3 years ago may not be now. It’s important to consider if your website is aligned with your business goals and maintains an advantage over your competition.

After 3-5 years is when a major overhauls or rebuild can take place. Even with regular updates most websites can benefit from a full rebuild. This permits you to take advantage of new technologies and re-evaluate the structure of the website.

Whether it be a few simple changes or a major website redesign, Distinguished Tech is here to tailor our website services to your business’s requirements.